777sh Privacy Policy

1. About This Policy

This Privacy Policy applies to all personal data collected by 777sh in connection with your use of the platform, whether you access it via a desktop browser in Karachi, a mobile device in Lahore, or any other means from anywhere in Pakistan or permitted jurisdictions.

This Policy should be read alongside our Terms & Conditions and Responsible Gaming Policy, both of which form part of the overall agreement governing your use of 777sh.

We are committed to processing your personal data lawfully, fairly, and transparently. We collect only what is necessary, retain it only as long as required, and take appropriate technical and organisational measures to protect it from unauthorised access, loss, or misuse.

2. Personal Data We Collect

777sh collects the following categories of personal data in connection with your account and use of the platform:

Identity & Registration Data:

• Full legal name as it appears on your government-issued identity document
• Date of birth (used to verify the 21+ age requirement)
• National Identity Card (CNIC) number or passport number
• Username and encrypted account password
• Email address and mobile phone number
• Residential address, city, and province (e.g., Karachi, Lahore, Islamabad, Faisalabad)

Financial & Transaction Data:

• Deposit and withdrawal amounts and timestamps
• Payment method identifiers (e.g., JazzCash mobile number, EasyPaisa account, HBL or UBL bank account details, SadaPay wallet ID, USDT TRC20 wallet address)
• Transaction reference numbers and payment processor records
• PKR balance history and bonus balance records

Gaming Activity Data:

• Bet history, game session logs, and wagering records across all products (cricket betting, slots, live casino, instant games)
• Bonus claim and wagering requirement completion records
• Responsible gaming tool settings (deposit limits, cool-off periods, self-exclusion records)

Technical & Device Data:

• IP address and approximate geographic location derived from IP
• Browser type, version, and language settings
• Operating system and device type
• Session timestamps, page visit logs, and referring URL

Communications Data:

• Records of all communications between you and the 777sh support team, including live chat transcripts and email correspondence
• Records of any complaints, disputes, or responsible gaming requests submitted by you

3. How We Collect Your Data

777sh collects personal data through the following means:

• Directly from you: When you register an account, complete identity verification, make a deposit or withdrawal, contact support, or submit a responsible gaming request, you provide data directly to us.
• Automatically during platform use: Our servers log technical data (IP address, device type, session duration, pages visited) automatically whenever you access the platform. This happens through standard web server technology, not through any form of spyware or hidden tracking software.
• From payment processors: When you make a deposit or withdrawal via JazzCash, EasyPaisa, HBL, UBL, SadaPay, or USDT TRC20, your payment provider shares transaction confirmation data with us to match your payment to your account.
• From identity verification services: Where we use a third-party KYC service to verify your identity documents, that service may share the outcome of the verification check and any flags identified during the process.
• From fraud and AML screening tools: Our anti-money laundering and fraud detection systems may cross-reference your account data against sanctions lists and fraud databases as required under our international gaming licence obligations.
• From cookies and similar technologies: Our platform uses cookies to maintain your session, remember your preferences, and support fraud detection. See Section 9 for full details on our cookie use.

4. How We Use Your Personal Data

777sh uses your personal data for the following specific purposes:

• Account creation and management: To register your account, verify your identity, maintain your profile, and enable you to log in, deposit, play, and withdraw.
• Payment processing: To process deposits and withdrawals in PKR via your chosen payment method, reconcile transactions, and maintain accurate financial records.
• Regulatory compliance: To meet our obligations under our international gaming licence, including Know Your Customer (KYC) verification, Anti-Money Laundering (AML) screening, and responsible gaming requirements.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent activity, unauthorised account access, money laundering, and other prohibited conduct described in our Terms & Conditions.
• Customer support: To respond to your queries, resolve disputes, process complaints, and administer responsible gaming requests such as self-exclusion.
• Platform improvement: To analyse aggregated usage patterns and improve the performance, design, and game selection of the 777sh platform. This analysis uses anonymised or aggregated data where possible.
• Marketing communications: Where you have opted in to receive promotional communications, to send you relevant bonus offers, game announcements, and other marketing materials. You may opt out at any time. See Section 12 for details.
• Legal proceedings: To establish, exercise, or defend legal claims involving 777sh, where necessary.

5. Legal Basis for Processing

777sh processes your personal data on one or more of the following legal bases:

• Contractual necessity: Processing required to perform the contract between you and 777sh — i.e., to operate your account, process transactions, and deliver the services you have registered to use.
• Legal obligation: Processing required to comply with applicable law, including our licensing conditions, KYC/AML regulations, and any lawful requests from regulatory or law enforcement authorities.
• Legitimate interests: Processing necessary for our legitimate business interests — including fraud prevention, platform security, and improving our services — where those interests are not overridden by your privacy rights.
• Consent: Processing based on your freely given, specific consent — primarily used for marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

6. Sharing Your Personal Data

777sh does not sell your personal data. We may share your data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate data protection obligations:

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, SadaPay, and USDT payment infrastructure providers receive only the transaction data required to process your deposit or withdrawal.
• Game suppliers: Third-party game providers whose games are available on the 777sh platform may receive a pseudonymous player identifier and game session data for the purpose of delivering the game and maintaining fair play records.
• Identity verification services: KYC and AML screening providers receive your identity documents and registration data for the sole purpose of conducting the required verification checks.
• IT and hosting providers: Our platform infrastructure providers maintain the servers and databases on which your account data is stored, subject to strict confidentiality and security obligations.
• Regulatory and law enforcement authorities: We may be required to disclose your data to our licensing authority, financial intelligence units, or law enforcement agencies where required by law or where we have a genuine suspicion of money laundering, fraud, or other serious misconduct.
• Professional advisers: Our legal, accounting, and auditing advisers may have access to account data on a confidential basis where necessary to provide professional services to 777sh.

All third-party data processors engaged by 777sh are required to process your data only in accordance with our instructions, to implement appropriate security measures, and to comply with applicable data protection law.

7. International Data Transfers

777sh is operated under an international gaming licence, and some of our service providers and infrastructure are located outside Pakistan. As a result, your personal data may be transferred to and processed in countries other than Pakistan.

When we transfer data internationally, we take steps to ensure that your data receives an adequate level of protection, including by:

• Transferring data only to countries that provide an adequate level of data protection under applicable standards.
• Using contractual clauses that require overseas recipients to protect your data to standards comparable to those applied in Pakistan.
• Ensuring that all third-party processors to whom data is transferred are bound by appropriate data protection agreements.

If you would like more information about the international transfers we make and the safeguards applied, please contact our support team.

8. Data Retention

777sh retains your personal data for as long as necessary to fulfil the purposes for which it was collected, subject to the following specific retention periods:

• Active account data: Retained for the duration of your account's existence on the 777sh platform.
• Transaction and financial records: Retained for a minimum of five years after the transaction date, in line with standard anti-money laundering record-keeping requirements.
• Identity verification documents: Retained for a minimum of five years from the date of your last transaction or account closure, whichever is later.
• Support and communications records: Retained for three years from the date of the communication, or longer if the communication relates to a dispute or regulatory matter.
• Responsible gaming records: Self-exclusion and problem gambling records are retained for a minimum of five years to prevent re-registration during an exclusion period and to maintain responsible gaming audit trails.
• Inactive account data: Accounts with no activity for 12 consecutive months may be flagged as inactive. Data associated with inactive accounts is retained for the applicable regulatory minimum period before deletion.

After the applicable retention period expires, your personal data is securely deleted or anonymised so that it can no longer be associated with you as an individual.

9. Cookies & Tracking Technologies

777sh uses cookies and similar technologies on the platform. Cookies are small text files placed on your device that help us deliver a functional and secure experience. We use the following types of cookies:

• Strictly necessary cookies: Required for the platform to function. These include session authentication cookies that keep you logged in during your visit. You cannot opt out of these without ceasing to use the platform.
• Security cookies: Used by our fraud detection systems to identify anomalous login behaviour and flag potentially compromised sessions. These are essential for account protection.
• Preference cookies: Remember your language and display preferences to personalise your experience on return visits.
• Analytics cookies: Collect anonymised data on how players navigate the platform (pages visited, time spent, features used) to help us improve performance and usability. This data is aggregated and does not identify you individually.

You can manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will prevent you from logging in to your 777sh account. Instructions for managing cookies are available in the help section of your browser.

10. Your Data Rights

As a 777sh player, you have the following rights in relation to your personal data. To exercise any of these rights, please contact our support team using the details in Section 15:

We will respond to all valid data rights requests within 30 days. In complex cases, this may be extended by a further 30 days, in which case we will notify you. We may need to verify your identity before processing a data rights request.

Please note that certain rights are subject to limitations. For example, we cannot delete data that we are legally required to retain under anti-money laundering or gaming licence regulations. Where we cannot fulfil a request in full, we will explain the reason.

11. Children & Minors

777sh is strictly an adult platform. The minimum age requirement to register and use the platform is 21 years. We do not knowingly collect personal data from any person under the age of 21.

If we become aware that personal data has been collected from a person under 21, we will immediately close the associated account, delete the data, and return any deposited funds as required by applicable law and our responsible gaming obligations.

If you believe that a minor may have created an account on 777sh, please contact our support team immediately so that we can investigate and take appropriate action without delay.

12. Marketing Communications

777sh may send you promotional communications about bonuses, new games, special events, and other platform news. We will only send marketing communications where you have given your consent at the time of registration or subsequently through your account settings.

• Marketing communications may be delivered by email or through in-platform notifications.
• You may opt out of marketing communications at any time by updating your preferences in your account dashboard or by contacting the support team.
• Opting out of marketing communications will not affect your ability to use any part of the 777sh platform, nor will it affect transactional communications (such as deposit confirmations, withdrawal notifications, or security alerts) which are sent regardless of your marketing preferences.
• We do not sell your contact details to third-party marketers. Any promotional communications you receive will come from 777sh directly.

13. Security Measures

777sh implements a comprehensive set of technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These include:

• SSL/TLS encryption: All data transmitted between your browser or device and the 777sh platform is encrypted in transit using SSL/TLS technology.
• Encrypted password storage: Account passwords are never stored in plain text. We use strong one-way hashing algorithms so that even 777sh staff cannot read your password.
• Access controls: Access to personal data within 777sh is restricted to employees and contractors who have a legitimate need to access it for their role. Access is logged and periodically reviewed.
• Two-factor authentication: 777sh supports two-factor authentication (2FA) for player accounts as an additional layer of account security. We strongly recommend enabling 2FA in your account settings.
• Regular security audits: Our platform and infrastructure are subject to regular internal and third-party security assessments to identify and remediate vulnerabilities.
• Incident response: In the event of a data breach that poses a risk to your rights, we will notify affected players and relevant authorities within the timeframes required by applicable law.

While we take all reasonable precautions to protect your data, no online platform can guarantee absolute security. You also have an important role to play — keep your password strong, do not share your login credentials with anyone, and contact us immediately if you suspect your account has been compromised.

14. Amendments to This Policy

777sh reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or our licensing obligations. When we make material changes, we will notify registered players by email or via a prominent notice on the platform before the changes take effect.

The effective date of the current version of this Policy is always displayed at the top of this page. We encourage you to review this Policy periodically so you remain informed about how we protect your data. Continued use of the 777sh platform following any update constitutes your acceptance of the revised Policy.

15. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 777sh handles your personal data, please get in touch with our support team using the contact details below:

• Email: [email protected] (plain text — not a clickable link)
• Live Chat: Available 24/7 directly within the 777sh platform
• Languages: Support available in English and Urdu
• Response Time: Privacy-related requests are handled within 30 days; general queries are typically answered within 24 hours via email and immediately via live chat

Our support team serves players across Pakistan — including Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, Multan, and all other cities — and is available around the clock to assist with any account, payment, or privacy matter.

If you are not satisfied with the outcome of a privacy complaint after contacting us directly, you may have the right to escalate the matter to the relevant data protection authority or to the adjudication service associated with our international gaming licence.